Think of it as Loss Prevention
The LCI membership reports for the 2018-2019 Lionistic year contain good news and bad news. The good news: Our CLUB welcomed 16 new members. The bad news: WE dropped 15 members. This is a net gain of 1 member. Some of these losses were unavoidable: Lions moved away or passed away, but the majority of these losses could have been prevented…..
Most of the Lions who drop out of our Clubs do so for one of two reasons:
1). Relatively new members drop out because no one took the time to make sure that they became active and involved in our Club, and
2). Experienced older members drop out because they come to the erroneous conclusion that they can no longer contribute their fair share to our Club’s projects and activities.
Each of us can help prevent these losses, and it does not take a lot of effort.
The next time YOU sign up to volunteer on one of YOUR Club’s projects, ask one of the Club’s new members to sign up with you. Offer to provide the new member a ride, and when you get there; be sure to introduce the new member to the other Lions who are working on the project.
Look through our Club directory, and find an older member who has not been to a meeting or other activity for a few months. Call this member and extend a personal invitation to the next club meeting or other activity. If you are recruiting workers for one of our Club’s traditional projects, and an older member, declines because he or she can no longer do that job you are requesting, don’t say ―Thank you and hang up. Take the time to find another job the member can do. Keep our older members active and involved.
Membership retention is loss prevention, and the secret to loss prevention is making sure that ALL of our Club’s members – new, experienced, or somewhere in between – are ALL active and are ALL involved in our Club’s activities.